Category Archives: Marketing

Legal Compliance and Risk Management in Small Business (2nd Edition)

 

Legal Compliance and Risk Management in Small Business (2nd Edition) by Ian Birt

This book outlines the necessary steps for small businesses to take in order to prevent breaches of the law. It enables new businesses, firstly, to identify and implement all relevant regulatory requirements. It then delves into the intricacies of contracts, the legally enforceable agreements that create rights and obligations. Specific chapters focus on the need to negotiate and arrange contracts applying to work relationships, insurance cover, commercial leasing and other land dealings. It concludes by covering ongoing business compliance with legislative requirements relating to consumer protection, work health and safety, taxation procedures and business records.

 

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Calling All Teachers!

Seismic changes in vocational and tertiary level education mean there’s a drought of suitable texts. Teaching materials that worked, even 10 years ago, just don’t apply today. The new texts are not yet written. That’s why WE NEED NEW AUTHORS. If you are interested in becoming influential in creating new material in your subject area, we need to hear from you URGENTLY. Here’s how you can do it. Click on the LINK to send us the type of information we require so we can take…

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Import/Export; Guidelines for International Trade

Print ISBN: 978-1-925716-28-3 $69.95 eBook eISBN: 978-1-925716-29-0 $38.95 Sebastian Ioppolo Most businesses will be affected by international trade to some extent. Businesses, therefore, need to be dynamic and respond to the changing business environment to prosper or, in many cases, just to survive. Import/Export: Guidelines for International Trade, Third Edition, is designed to help business people and students gain specific international trade related knowledge. This will assist participants in identifying and capitalising on opportunities and reducing their risks, leading to improved business outcomes. This book…

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Marketing and Promoting Your Business

Products and Services Small Business Management 2017 Ian Birt $59.95 Print ISBN: 978-0-7346-0814-7 $32.95 eBook eISBN: 978-0-7346-2063-7 Effective marketing is essential for small business success. Marketing, simply defined, is ‘giving people what they want profitably’. This means designing a business offer that satisfies your customers to make sales. Satisfied customers return and refer others to your business. Marketing and Promoting Your Business, Second Edition, describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter…

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