Marketing and Promoting Your Business 3E (Paperback)

Authors: Ian Birt

$64.25
GST: $5.84 included

This Third Edition of Marketing and Promoting Your Business describes the marketing process for small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results.

  • Stock : in stock
  • SKU : 002
  • ISBN : 978-1-925716-38-2

Description

Effective marketing is essential for small business success. Marketing, simply defined, is ‘giving people what they want profitably’. This means designing a business offer that satisfies your customers to make sales. Satisfied customers return and refer others to your business.

This Third Edition of Marketing and Promoting Your Business describes the marketing process for small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results.

Exercises are located throughout each chapter. End-of-chapter quizzes, discussion items and case studies are also included. Research assignments then help students learn more about the practical applications of marketing.

A glossary of marketing terms and answers to the quick quizzes are found at the end of the book.

After reading this book, you should be able to plan and implement marketing activities for your small business, create sales, and achieve a reasonable profit. You will also know how to analyse results and feedback to evaluate marketing success.

Additional information

AUTHORS
Authors

Ian Birt

ABOUT THE BOOK
Edition

3

eISBN

978-1-925716-39-9

ISBN

978-1-925716-38-2

Format

Soft cover

Educational Outcomes

BSBSBM403 – Market the small business
BSBMGK413 – Promote products and services

Pages

240

Publish Date

2017

Trim

190 x 245

About the authors
Author 1

Ian Birt is an accountant who has degrees in accounting and law, as well as postgraduate diplomas in education and psychology. He has worked extensively in small business, at every level, and for an a

More
SKU

002

Subtitle

Products and Services

Weight

0.6 kg

Dimensions

190 × 245 cm

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Marketing and Promoting Your Business (Third Edition)

Marketing and Promoting Your Business 3E (Paperback)

$64.25
GST: $5.84 included