Description
Elevate your small business success with the essential principles outlined in the Third Edition of Marketing and Promoting Your Business. Defined simply as ‘giving people what they want profitably,’ marketing is a cornerstone for business growth. This edition guides you through the marketing process tailored for small businesses, offering insights on crafting a compelling marketing plan. Learn how to design business offers that satisfy customers, ensuring not only sales but also customer loyalty and referrals.
Practical exercises are seamlessly integrated throughout each chapter, enhancing the learning experience. Explore end-of-chapter quizzes, discussion items, and case studies that provide real-world applications of marketing concepts. Research assignments further deepen your understanding of practical marketing applications.
A valuable resource for small business owners and students alike, this edition includes a glossary of marketing terms for quick reference. Answers to the quick quizzes are also provided at the end of the book, reinforcing key concepts.
By the end of this book, you’ll be equipped to plan and implement effective marketing activities, generate sales, and achieve reasonable profits. Gain the skills to analyze results and customer feedback, evaluating the success of your marketing strategies for sustained business growth.
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